Work

Proof from real product systems, measurable outcomes, and operating decisions under real constraints.

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Selected outcomes

  • Generated Multi-Million Dollar Revenue Growth Through Conversion and Monetization Optimization. Led cross-functional initiatives that increased core product conversion (6.5% to 8.4%), expanded attach rates, and improved pricing strategy, driving more than $1M in high-margin annual revenue and more than $700K in add-on revenue while increasing targeted product volume 46 to 61 percent year over year.
  • Prevented Revenue Loss and Strengthened Financial Infrastructure. Redesigned compliance and renewal systems to prevent about $7.6M in potential revenue loss, implemented automated credit balance systems retaining more than $600K in revenue, and reduced filing error rates to improve order accuracy and protect margin.
  • Reduced Operational Costs Through Scalable Automation. Built automation across document processing, filing workflows, and self-service tools, eliminating more than $500K in annual labor costs, removing over 1,600 projected labor hours per year, and automating 27K plus transactions.
  • Established a Data-Driven Product Operating Model. Shifted teams from feature delivery toward measurable business outcomes through OKRs, A/B testing, and North Star metric adoption, improving core engagement score 116 percent year over year and enabling 30 to 50 percent search-to-purchase conversion rates.
  • Led End-to-End Platform Transformation. Owned roadmap and execution of a modernized interactive client portal that increased self-service usage to more than 1.4M problem-solving interactions, drove 150 percent year-over-year growth in returning sessions, and materially reduced support volume.

Demonstrated capabilities

Product strategy · AI-native product systems · Context architecture · Agent orchestration · PLG · Experimentation · Product analytics · 0 to 1 execution.

Evidence pathways: Labs experiments · Frameworks · Thinking

Projects

Experience

Founder

Side project

Angry Letters LLC · angryletters.us · May 2025 - Present

  • Designed, built, and operate a full-stack SaaS platform as a solo founder, spanning product strategy, UX, engineering, DevOps, analytics, and operations.
  • Architected a multi-portal system (public site, admin operations dashboard, creator portal) supporting payments, campaign workflows, and physical-to-digital reply systems.
  • Implemented Stripe-based e-commerce with webhook handling, refund logic, and secure PDF delivery; built a privacy-first reply loop using QR codes, token validation, and PII protections.
  • Implemented CI/CD pipelines, Docker-based local environments, automated database migrations, and continuous deployment; designed AI-assisted campaign drafting and content workflows with security, rate limiting, and moderation controls.
  • Built internal operational tooling (admin dashboard) supporting order fulfillment, moderation, campaign lifecycle, and analytics; implemented product analytics with funnel tracking and event enrichment.

Labs case study

Director of Product Management

Current

Corporate Tools · Oct 2024 - Present · Spokane-Coeur d'Alene · Hybrid

  • Lead cross-functional product initiatives across engineering, design, and operations for a 700 plus person organization supporting compliance, filings, mail, and customer service systems.
  • Drive structured stakeholder engagement across directors and operational leaders to clarify problem definition, align priorities, and reduce downstream rework.
  • Implement iterative development feedback loops to ensure operational teams are included throughout design, build, and deployment cycles.
  • Champion AI-assisted workflows and automation opportunities to improve velocity, documentation clarity, and internal tooling efficiency.

Product Manager · Two Barrels LLC

Past

Product Manager, Apr 2020 - Oct 2024 · Product Owner, Oct 2019 - Jul 2020 · Spokane-Coeur d'Alene · Full-time

  • Product development, roadmap, and delivery across software products; analytical skills, market analysis, and user experience focus.
  • SDLC ownership, product requirements, and cross-functional collaboration; agile methodologies and Jira-based workflow.

Corporate Coach

Past

Corporate Tools · Sep 2018 - Oct 2019 · Coeur d'Alene

  • Team management, staff development, and team building across the organization.