Work

Resume: experience, projects, skills, outcomes. Current and past employers, dates, and key outcomes.

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Experience

Current and past roles, employers, dates.

Founder

Side project

Angry Letters LLC · angryletters.us · May 2025 – Present

  • Designed, built, and operate a full-stack SaaS platform as a solo founder, spanning product strategy, UX, engineering, DevOps, analytics, and operations.
  • Architected a multi-portal system (public site, admin operations dashboard, creator portal) supporting payments, campaign workflows, and physical-to-digital reply systems.
  • Implemented Stripe-based e-commerce with webhook handling, refund logic, and secure PDF delivery; built a privacy-first reply loop using QR codes, token validation, and PII protections.
  • Implemented CI/CD pipelines, Docker-based local environments, automated database migrations, and continuous deployment; designed AI-assisted campaign drafting and content workflows with security, rate limiting, and moderation controls.
  • Built internal operational tooling (admin dashboard) supporting order fulfillment, moderation, campaign lifecycle, and analytics; implemented product analytics with funnel tracking and event enrichment.

Labs case study →

Director of Product Management

Current

Corporate Tools · Oct 2024 – Present · Spokane–Coeur d'Alene · Hybrid

  • Lead cross-functional product initiatives across engineering, design, and operations for a 700+ person organization supporting compliance, filings, mail, and customer service systems.
  • Drive structured stakeholder engagement across directors and operational leaders to clarify problem definition, align priorities, and reduce downstream rework.
  • Implement iterative development feedback loops to ensure operational teams are included throughout design, build, and deployment cycles.
  • Champion AI-assisted workflows and automation opportunities to improve velocity, documentation clarity, and internal tooling efficiency.

Product Manager · Two Barrels LLC

Past

Product Manager, Apr 2020 – Oct 2024 · Product Owner, Oct 2019 – Jul 2020 · Spokane–Coeur d'Alene · Full-time

  • Product development, roadmap, and delivery across software products; analytical skills, market analysis, and user experience focus.
  • SDLC ownership, product requirements, and cross-functional collaboration; agile methodologies and Jira-based workflow.

Corporate Coach

Past

Corporate Tools · Sep 2018 – Oct 2019 · Coeur d'Alene

  • Team management, staff development, and team building across the organization.

Projects

Current and past projects; link to Labs or live product where relevant.

  • Angry Letters — Live SaaS; solo founder; OAIS-documented. angryletters.us · Labs →
  • matthewheyman.com — This site; OAIS, Frameworks, Thinking. Labs →

Skills

Product, technical, domain.

Product & strategy: Product strategy, product management, AI product management, product vision, product requirements, market analysis, product development, SDLC.

AI & automation: Prompt engineering, generative AI, artificial intelligence (AI).

Leadership & collaboration: Cross-functional team leadership, team leadership, team management, team building, stakeholder alignment, communication, presentations, documentation.

Technical & tools: User experience (UX), product design, usability, technical proficiency, Jira, agile methodologies.

Other: Critical thinking, strategic thinking, driving results; Spanish.

Licenses & certifications: PSPO I (Scrum.org).

Outcomes

Key accomplishments and impact.

  • Generated Multi-Million Dollar Revenue Growth Through Conversion & Monetization Optimization. Led cross-functional product initiatives that increased core product conversion (6.5% → 8.4%), expanded attach rates, and improved pricing strategy driving $1M+ in high-margin annual revenue and $700K+ in add-on revenue, while increasing targeted product volume 46–61% YoY.
  • Prevented Revenue Loss and Strengthened Financial Infrastructure. Redesigned compliance and renewal systems to prevent ~$7.6M in potential revenue loss, implemented automated credit balance systems retaining $600K+ in revenue, and reduced filing error rates improving order accuracy and protecting margin.
  • Reduced Operational Costs Through Scalable Automation. Built automation across document processing, filing workflows, and client self-service tools eliminating $500K+ in annual labor costs, removing 1,600+ projected labor hours per year, and automating 27K+ transactions.
  • Established a Data-Driven Product Operating Model. Shifted team from feature delivery to measurable business outcomes by implementing OKRs, A/B testing, and a North Star Metric improving core engagement score 116% year-over-year and enabling 30–50% search-to-purchase conversion rates.
  • Led End-to-End Platform Transformation. Owned roadmap and execution of a modernized, interactive client portal experience that increased self-service usage (1.4M+ problem-solving interactions), drove 150% YoY growth in returning sessions, and materially reduced customer support volume.