{ "schema_version": "2026-09-30", "generated_at": "2026-09-30T21:34:39.120Z", "site": { "name": "Matthew Heyman", "url": "https://www.matthewheyman.com/", "description": "AI-native product operating systems, product judgment, experiments, and reusable frameworks." }, "sections": [ { "id": "home", "title": "Matthew Heyman — AI-Native Product Operating Systems", "description": "I design AI-native product operating systems that turn ideas into working software. Builder in public. Director of Product by day; solo founder of Angry Letters by side. Human-in-the-loop workflows, not buzzwords.", "url": "https://www.matthewheyman.com/", "markdown_url": "https://www.matthewheyman.com/agent-markdown/index.md" }, { "id": "thinking", "title": "Thinking | Matthew Heyman", "description": "Essays and framework work on AI-native product management, agentic workflows, context frameworks, PRDs in an AI world, token economics, and product operating systems.", "url": "https://www.matthewheyman.com/thinking/", "markdown_url": "https://www.matthewheyman.com/agent-markdown/thinking/index.md" }, { "id": "frameworks", "title": "Frameworks | Matthew Heyman", "description": "Problem-first Product OS frameworks: what each system solves, how the layers work, and where to reuse the implementation.", "url": "https://www.matthewheyman.com/frameworks/", "markdown_url": "https://www.matthewheyman.com/agent-markdown/frameworks/index.md" }, { "id": "labs", "title": "Labs | Matthew Heyman", "description": "Experiments in AI-native product development with explicit questions, hypotheses, systems, evidence, and reusable artifacts.", "url": "https://www.matthewheyman.com/labs/", "markdown_url": "https://www.matthewheyman.com/agent-markdown/labs/index.md" }, { "id": "work", "title": "Work | Matthew Heyman", "description": "Operator outcomes across product strategy, AI-native product systems, and 0 to 1 execution.", "url": "https://www.matthewheyman.com/work/", "markdown_url": "https://www.matthewheyman.com/agent-markdown/work/index.md" } ], "thinking": { "index_url": "https://www.matthewheyman.com/thinking/", "rss_url": "https://www.matthewheyman.com/thinking/rss.xml", "article_count": 7, "articles": [ { "slug": "ai-made-execution-cheaper-it-did-not-make-product-judgment-cheaper", "title": "AI Made Execution Cheaper. It Did Not Make Product Judgment Cheaper.", "date": "2026-08-22", "read_time_min": 5, "topic": "Product judgment", "teaser": "Lower execution cost does not reduce the cost of deciding what to build, for whom, and why. In many teams, those judgment costs are rising.", "url": "https://www.matthewheyman.com/thinking/ai-made-execution-cheaper-it-did-not-make-product-judgment-cheaper.html", "source_markdown_url": "https://www.matthewheyman.com/thinking/articles/ai-made-execution-cheaper-it-did-not-make-product-judgment-cheaper.md", "mirror_markdown_url": "https://www.matthewheyman.com/agent-markdown/thinking/ai-made-execution-cheaper-it-did-not-make-product-judgment-cheaper.md", "related_lab": "/labs/", "related_framework": "/frameworks/" }, { "slug": "sometimes-your-activation-problem-is-an-acquisition-problem", "title": "Sometimes Your Activation Problem Is Actually an Acquisition Problem", "date": "2026-08-20", "read_time_min": 4, "topic": "Product judgment", "teaser": "Signup without activation can look like an onboarding failure. Often it is a signal that the wrong people arrived, or that demand was never strong enough to begin with.", "url": "https://www.matthewheyman.com/thinking/sometimes-your-activation-problem-is-an-acquisition-problem.html", "source_markdown_url": "https://www.matthewheyman.com/thinking/articles/sometimes-your-activation-problem-is-an-acquisition-problem.md", "mirror_markdown_url": "https://www.matthewheyman.com/agent-markdown/thinking/sometimes-your-activation-problem-is-an-acquisition-problem.md", "related_lab": "/labs/", "related_framework": "/frameworks/" }, { "slug": "product-work-needs-an-operating-system-not-a-prompt-library", "title": "Product Work Needs an Operating System, Not a Prompt Library", "date": "2026-08-05", "read_time_min": 5, "topic": "Product operating systems", "teaser": "I think prompts get a team moving, but they do not give the work anywhere to go. That is where a product operating system starts to matter.", "url": "https://www.matthewheyman.com/thinking/product-work-needs-an-operating-system-not-a-prompt-library.html", "source_markdown_url": "https://www.matthewheyman.com/thinking/articles/product-work-needs-an-operating-system-not-a-prompt-library.md", "mirror_markdown_url": "https://www.matthewheyman.com/agent-markdown/thinking/product-work-needs-an-operating-system-not-a-prompt-library.md", "related_lab": "/labs/", "related_framework": "/frameworks/" }, { "slug": "context-is-not-chat-history", "title": "Context Is Not Chat History", "date": "2026-08-04", "read_time_min": 5, "topic": "Context architecture", "teaser": "I keep seeing context treated like everything the agent has ever been told. That works for a conversation. It gets weird when the agent needs to do actual work.", "url": "https://www.matthewheyman.com/thinking/context-is-not-chat-history.html", "source_markdown_url": "https://www.matthewheyman.com/thinking/articles/context-is-not-chat-history.md", "mirror_markdown_url": "https://www.matthewheyman.com/agent-markdown/thinking/context-is-not-chat-history.md", "related_lab": "/labs/", "related_framework": "/frameworks/" }, { "slug": "the-competitive-edge-is-shifting-toward-efficiency", "title": "The Next Competitive Edge Is Not Output, It’s Cost", "date": "2026-02-20", "read_time_min": 4, "topic": "AI execution economics", "teaser": "As capability equalizes, the frontier may shift from who can generate impressive output once to who can consistently extract the most value per unit of compute.", "url": "https://www.matthewheyman.com/thinking/the-competitive-edge-is-shifting-toward-efficiency.html", "source_markdown_url": "https://www.matthewheyman.com/thinking/articles/the-competitive-edge-is-shifting-toward-efficiency.md", "mirror_markdown_url": "https://www.matthewheyman.com/agent-markdown/thinking/the-competitive-edge-is-shifting-toward-efficiency.md", "related_lab": "/labs/", "related_framework": "/frameworks/" }, { "slug": "the-slow-shift-away-from-the-click", "title": "The Death of the Button Click", "date": "2026-02-19", "read_time_min": 4, "topic": "Interface design in agent era", "teaser": "When interaction becomes conversational and mediated, the center of gravity may shift from persuasion to clarity.", "url": "https://www.matthewheyman.com/thinking/the-slow-shift-away-from-the-click.html", "source_markdown_url": "https://www.matthewheyman.com/thinking/articles/the-slow-shift-away-from-the-click.md", "mirror_markdown_url": "https://www.matthewheyman.com/agent-markdown/thinking/the-slow-shift-away-from-the-click.md", "related_lab": "/labs/", "related_framework": "/frameworks/" }, { "slug": "if-your-website-cant-be-grepped-it-might-not-exist", "title": "If Your Website Can't Be Grepped, It Might Not Exist", "date": "2026-02-18", "read_time_min": 5, "topic": "Machine-readable web", "teaser": "Your primary audience is increasingly not a human with a mouse. It's an agent with a parser.", "url": "https://www.matthewheyman.com/thinking/if-your-website-cant-be-grepped-it-might-not-exist.html", "source_markdown_url": "https://www.matthewheyman.com/thinking/articles/if-your-website-cant-be-grepped-it-might-not-exist.md", "mirror_markdown_url": "https://www.matthewheyman.com/agent-markdown/thinking/if-your-website-cant-be-grepped-it-might-not-exist.md", "related_lab": "/labs/", "related_framework": "/frameworks/" } ] }, "machine_readable": { "sitemap_url": "https://www.matthewheyman.com/sitemap.xml", "robots_url": "https://www.matthewheyman.com/robots.txt", "llms_url": "https://www.matthewheyman.com/llms.txt", "llms_full_url": "https://www.matthewheyman.com/llms-full.txt", "api_content_url": "https://www.matthewheyman.com/api/content.json" }, "contact": { "email": "mpheyman@gmail.com", "links": [ "https://github.com/mpheyman", "https://www.linkedin.com/in/matthew-h-b35aa877/", "mailto:mpheyman@gmail.com" ] } }